This was a busy month for us to say the least. Our "Are You Doing It?" campaign is definitely gaining national attention for the work that we're doing and this has been evidenced by the amount of unsolicited media inquiries we've received. As I look back over 2008 and review our initial goals for this year, I'm pleasantly surprised with how much we've accomplished. Our goal this year was to focus 100% of our efforts on spreading our message to young women -- whereas in years past we've worked with Public Relations firms and consultants to help us get our message out. While these efforts weren't for naught, what we decided at the end of 2007, was that the best use of our money is to use it to do good things in the world and trust that media attention will follow if we're doing our job well. This approach has yielded only positive results for FYB, the most notable being testimonials from women who believe our campaign was the reason why their breast cancer was found at an early stage.
Just this month we hosted our 5th annual fall event, the Boobies Bash and we also hosted the 2nd Annual National Feel Your Boobies Week. I was encouraged at how much buzz we received around National FYB Week and how many local and national followers planned grassroots efforts to help us spread our message during this week. To celebrate the end of National FYB Week we hosted our annual Boobies Bash Fundraiser in Harrisburg and this year we raised over $15,000 that will help fund our 2009 Reminder Campaign.
Stayed tuned for more exciting news from Boobies Central -- the best is yet to come.
