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July 30, 2008

LaCosta, Jack's & Rock'n Chair -- all love Boobies!

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LaCosta in Sea Isle City was the last stop on our South Jersey Boobies @ the Beach Promotion last week.  The waitresses and bartenders were in full force and helping us spread our message.  We also had events at Jack's Place and the Rock'n Chair and were so thankful to all of the management at all locations that helped make this possible.
 
The week was a huge success and we estimate that we were able to reach approximately 4.5 million people with our campaign -- which included daily aerial ads, Boobies Bus, 1000 free magnets "stolen" off of the Boobies Bus, and the Feel Your Boobies Nights we hosted between Cape May and Sea Isle City.  Not to mention we raised $3,000 along the way! 
 
THANKS SOUTH JERSEY!!!
 
The North Jersey Boobies @ the Beach Promotion will take place this Satuday night in Long Beach Island at Joe Pop's.   Some of the Ithaca College girls will be on site to help us spread our message and might even have some free shirts to give away if you're nice to them.
 
We can't wait to make next year's beach campaign even better! 

July 24, 2008

Princeton Promotion a success!

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Ladies Night at the Princeton Bar & Grill was the hot spot in Avalon last night and we were there in full force spreading our message.  The bouncers were brave enough to sport FYB t's and stickers and the hostesses and waitresses put our temporary tatoos on to spark up conversation too.  Not to mention pink champagne drink specials to support FYB.
 
We met lots of great people who saw the aerial ads during the day and came to see what we were up to that night.  The Boobies Bus has been the talk of the town -- literally -- even The Princeton Shuttle put magnets all over it to help us out.
 
Liz (the owner), John and Lisa who worked with us on this promotion were so super helpful -- thank you so much for supporting our campaign. 

July 23, 2008

Anne Hathaway has Boobies!!

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Monday night was our first Boobies @ the Beach promotion at Cabanas on the Beach in Cape May NJ and it was a HUGE success.  People came out especially to check us out and see what we were all about and the staff at Cabanas was sporting FYB shirts to support us too!

Anne Hathaway
was upstairs at the Martini Bar and we were able to sneak her her very own Feel Your Boobies tshirt (vintage t of course!) and she said she’d be wearing it to the beach this week during her visit to her hometown.

But even more exciting than that was the amount of women of all ages (like these adorable girls who were posing for their mothers) who we were able to reach with the Boobies Bus and our efforts.
Next stop on our Boobies @ the Beach promotion is the Princeton Bar & Grill tonight for Ladies Night.
 
Check out the entire schedule for the week at our Campaign Page...
 

July 21, 2008

South Jersey Promotion starts today!!

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I couldn't be more excited about our Boobies @ the Beach promotion this summer.  Doing an aerial ad campaign at the Jersey shore has been something I've been wanting to do since I started Feel Your Boobies and it's so much fun to be here watching it come to life!
 
We've been parking the Boobies Bus on 30th St. in Avalon NJ where the municipal parking lot is and it's getting tons of attention.  We've plastered car magnets all over it as well as promotional postcards about where we'll be this week promoting our message.
 
Our first stop is tonight in Cape May at Cabanas on the Beach...more updates tomorrow so check back for our next Jersey Shore update. Check out our Campaign Page for the entire schedule.

July 15, 2008

Boobies Basics: To each her own...

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 Well summer has really raced by and I realized I haven't blogged in some time.  Personally, it's been exciting time for me -- I got engaged!! I not only have a great husband to be, but have also gained a beautiful 7 year old stepdaughter too.  I feel very fortunate and excited to get married and start our life together.
 
For Feel Your Boobies, we've had an exciting couple of months with increased support from groups across the country that are hosting fundraisers to support our campaign and the lauching of our Boobies @ the Beach aerial ad campaign in New Jersey (which has always been a dream of mine).  We are thrilled with how much we've been able to spread our message to young women -- far more than we ever expected.  Check out our Campaign Page for more details!
 
Below is the next installment of my Boobies Basics article series.  Enjoy and I hope to be back to blogging with more consistency soon!

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Boobies Basics: To each her own... 

I recently got engaged to my awesome boyfriend and given that I’m 38 this certainly calls for celebration.  It not only confirms that I’m no longer listed on the national spinster registry, but it also marks the beginning of sharing my life with someone I love and with whom I’m looking forward to a future together.

The first question most people ask after finding out that I got engaged is “When is the wedding?”  Often to their surprise, I respond by saying, “We’re not planning to have a wedding?”  I suppose for most women, a wedding celebration is a day they dream about and often it’s planned in their head long before the future husband has been identified.  I’ve never felt this way.  First and foremost, I actually look terrible in white.  Not to mention that I hardly ever wear dresses and I’m not very religious.  This combination of “issues” makes the traditional wedding ceremony feel somewhat like an expensive chore to me vs. something I’m yearning to do.

For those who know me well, they’ve known this about me for some time, but for those peripheral in my life they often seem surprised to find out that I feel this way. After all, I love parties and being social.  I also love clothes and dressing up.  Seems like a wedding would provide the perfect stage for me, right? Wrong.  For some reason when it comes to getting married, I feel like it’s a life event that is a very personal thing to me and I want to celebrate it in an intimate and less formal way.  


A breast cancer diagnosis, in some ways, is the same sort of thing.  Of course, in no way is it a celebration, but it is, most certainly, a life event and the way each individual deals with it is different.  Some women choose to be very private about their journey, while others, like me, are very public about their experience.  And everyone has their own reason for dealing with it the way they do.  Those who don’t like to talk about it often say that they just want to move on and forget about it or they only really feel the need to talk about it with their partner and close family.  Others, like me, derive comfort from telling their story publicly and connecting with others in the breast cancer community.  So, to each her own.  After all, there is no right or wrong, it’s a matter of personal preference and what feels right to you. 


So while by day, no doubt, I will continue to share my breast cancer story openly and frankly through Feel Your Boobies, by night I will be quietly planning my special day with my special guy in a celebration that is just my style – whatever that may be.
 


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