College Students Rock
Thanks to students in the Roy H. Park School of Communications at Ithaca College (my alma mater) and Quinnipiac University, we have lots of great new ideas not only for the FYB site, but also for our products.
I taught a mini-course at Ithaca in February on Social Marketing Campaigns. As part of the class, the students (who were so awesome) critiques the FYB campaign with fresh eyes. As soon as I figure out the ins and outs of this Blog I will post a photo of them! Cory Young, professor at Ithaca, was also nice enough to allow me to talk with two of her classes to run a focus group on FYB as well.
In addition, Jen Bernheim, professor at Quinnipiac, tossed some of her brains (students that is) my way to help as well.
Thanks you guys -- stay tuned to see your good ideas in action!
