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March 30, 2007

Meet Sherry -- Young Survivor & Fighter

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I just got back from having lunch with two of my young survivor friends here in Harrisburg, Peyton and Sherry.  Peyton was diagnosed in 2001 and was the first person I met after my diagnosis who was my age -- she was an angel for me.
This is Sherry and her beautiful daughter Brianna.  She was diagnosed in August of 2004 at the age of 33 (about 3 months after I was diagnosed) and just found out last week that her cancer has recurred :-(  We're pulling for you Sherry.  Please send her lots of positive energy as she starts her treatment next Tues. 

March 29, 2007

Philly 3Day Official FYB Team (PA Girls)

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We have an official Feel Your Boobies Team walking in the Philadelphia Komen 3Day walk this year in October.  As the official team they got free Boobies stuff to help them fundraise as well as spread the word.  If you're interested in being the "official" Boobies team at an upcoming event -- just send us an email at info@feelyourboobies.com.

This photo is the PA portion of the team, with the remaining members down in Atlanta and surrounding areas!!  Here is a link to their team page on the Komen 3Day site -- sponsor them if you'd like to show your support.  The money they raise will go directly to the Susan G. Komen Foundation.

 www.the3day.org/philadelphia07/feelyourboobies

Thanks for all of your hard work and help in spreading our message and money for the cause.

March 28, 2007

2nd Annual PSU Boobies Ball

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The Lion Ambassadors at Penn State's Harrisburg Campus hosted the Second Annual Boobies Ball on March 23rd as a way to get students out to support breast cancer awareness.  Everyone sported their best duds and danced the night away.  Proceeds will be donated to support the Feel Your Boobies Foundation. 

Way to go guys!!

March 26, 2007

Ithaca Class -- Photo!!

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College Students Rock

Thanks to students in the Roy H. Park School of Communications at Ithaca College (my alma mater) and Quinnipiac University, we have lots of great new ideas not only for the FYB site, but also for our products. 

I taught a mini-course at Ithaca in February on Social Marketing Campaigns.  As part of the class, the students (who were so awesome) critiques the FYB campaign with fresh eyes.  As soon as I figure out the ins and outs of this Blog I will post a photo of them!  Cory Young, professor at Ithaca, was also nice enough to allow me to talk with two of her classes to run a focus group on FYB as well.

In addition, Jen Bernheim, professor at Quinnipiac, tossed some of her brains (students that is) my way to help as well.

Thanks you guys -- stay tuned to see your good ideas in action!

 

March 23, 2007

FYB Wins Innovation Award

We have great news!!!  The Feel Your Boobies Foundation, our non-profit foundation, was nominated for 2007 The Non-Profit Innovations Awards in the category of Brand Identify/Unique Marketing Campaign.  The Central Penn Business Journal hosts the event annually. 

On Wed 3/21, we attended the awards breakfast and actually won in our category!! As the winner, we were awarded $2500 toward the Foundation.  We excited to have this money to help with our Free How To Card program that we launched this year.  With this money we can pay for more free How To Cards to be sent to organizations that request them.

 To read more as it becomes posted you can visit www.centralpennbusiness.com

Stay tuned for more news from Boobie Central!

 

March 22, 2007

FYB Website Updated!!

Welcome to the new and improve Boobies website!  You'll notice we added a bunch of new things so take some time to poke around.

A few highlights on the new site are:

  • Boobies in a Box -- inexpensive items that allow you to "create-your-own-Boobies-event" so you can help us spread the word in a fun way
  • Boobies in Bulk -- new pricing for bulk orders.
  • Feel Your Boobies Foundation -- we're focused on growing our non-profit arm in 2007 and our goal is to send out free How To Cards to college organizations and other organizations that request them (see About Boobies section/Mission page)

Thanks to Emily Axsom, graphic design student, we have cool new images on the home page -- thanks for letting us use these Emily!!

 Here's to healthy boobies!

leigh


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